Ahrefs Promo Codes & Deals

The Starter plan costs $29 a month, covers one project, and is only available on monthly billing, since Ahrefs does not offer it as an annual option. With no free trial on any paid tier, Starter is the lowest-cost way to get real Ahrefs data before deciding whether Lite or Standard is worth the jump in price.

The Lite plan runs $129 a month, or $108 a month billed annually, and covers 5 projects with roughly six months of historical backlink data included. It is aimed at solo site owners and freelancers focused mainly on backlink monitoring rather than deeper competitor research, content planning, or agency-scale reporting needs.

Standard is Ahrefs most popular plan among agencies, priced at $249 a month or $208 a month annually, covering 20 projects with a full year of historical data. It is the first tier to include Content Explorer for link-building research, on top of everything already available on the Lite plan below it.

The Advanced plan costs $449 a month, or $374 a month on annual billing, covering 50 projects with API access and extended historical data going back years rather than months. It is built for agencies and in-house SEO teams running multiple client sites that need heavier reporting and programmatic data access.

Ahrefs Enterprise starts around $1,499 a month and requires an annual commitment, covering 100 or more projects along with expanded API limits, advanced access controls, and dedicated support. Pricing beyond the published starting rate is quoted directly through Ahrefs' sales team based on your specific usage.

Ahrefs Webmaster Tools gives verified site owners free, ongoing access to Site Audit and a limited version of Site Explorer for their own domain, with no time limit and no credit card required. It won't cover competitor research, but it's a genuinely free way to monitor your own site's technical health and backlinks.

Ahrefs publishes a set of free tools, including a Keyword Generator, Keyword Difficulty Checker, Backlink Checker, and Website Traffic Checker, that anyone can use without creating an account. They're simplified versions of the paid platform's reports, useful for occasional checks without committing to a subscription.

Adding team members to a paid Ahrefs plan costs a flat fee per extra seat rather than forcing an upgrade to the next tier: roughly $40 a month on Lite, $60 on Standard, and $80 on Advanced, with Enterprise priced individually. That keeps a small team's cost predictable as you add one or two more logins.

Ahrefs generally doesn't offer refunds, but monthly subscribers can request one if the account shows no real usage since the charge went through. Ahrefs can still decline the request if it detects meaningful activity, so it's worth deciding quickly rather than testing the tool first and asking for money back later.