Instapage Promo Codes & Deals

The Create plan is Instapage's entry tier, priced at $79 a month on annual billing or $99 month to month, covering up to 15,000 unique monthly visitors. It includes the drag-and-drop landing page builder, AI content assistance, reusable page blocks, one workspace, and access for up to 10 team members, though A/B testing isn't included at this tier.

The Optimize plan adds server-side A/B testing, heatmaps, and dynamic text replacement on top of everything in Create, starting at $159 a month annually for 30,000 visitors and scaling to $239 a month annually for 50,000 visitors. It also raises your workspace count to five while keeping the same 10 team member allowance as the Create plan.

Convert is Instapage's top tier, priced individually rather than published as a flat rate, built for organizations running high traffic volumes that need advanced support, feature customization, and enterprise controls like single sign-on. Pricing depends on your specific conversion volume and workspace requirements, so it's quoted directly through Instapage's sales team.

Instapage offers a 14-day free trial with full access to the builder and core features, and multiple independent reviews confirm no credit card is required just to start exploring the platform. It's a practical way to build and test real landing pages before committing to a Create or Optimize subscription.

Instapage's official price lock guarantee lets you lock in your current plan's rate for three years once you subscribe, protecting you from list price increases during that window. It's framed as a formal version of a policy Instapage says it already extends informally to long-standing customers on older plans.

Instapage's refund window is short: cancellations are eligible for a prorated refund only within 24 hours of a charge, not the 30-day guarantee some competitors offer. That makes the 14-day free trial the more realistic way to evaluate the platform, since paid charges become non-refundable once that 24-hour window closes.

Instapage says customers who signed up several years ago are still running their original legacy plans at the original prices and original usage limits, rather than being forced onto current list pricing. If you're already an existing customer, that grandfathering is worth confirming before assuming a plan change means a price increase.

If your campaigns occasionally push past your plan's monthly visitor cap, Instapage lets you increase traffic limits within your current plan for an added fee rather than forcing a jump to the next full pricing tier. It's a narrower way to handle a temporary traffic spike without committing to a permanently higher monthly bill.

Every paid Instapage plan bundles in multiple team member seats and workspaces rather than charging per user from the first login. Create includes 1 workspace and up to 10 team members, while Optimize raises that to 5 workspaces with the same 10-person team allowance, so adding colleagues rarely means an extra line item on your invoice.