Semrush Promo Codes & Deals

Semrush Pro is the entry-level plan for freelancers and small teams, priced at $139.95 a month or $117.33 a month on annual billing. It covers core keyword research, site audits, competitor analysis, and rank tracking, with limits sized for managing a handful of projects rather than a full agency client roster.

Semrush Guru sits above Pro at $249.95 a month, or $208.33 a month billed annually, adding historical ranking data, multi-location and device rank tracking, and the Content Marketing Toolkit. It is aimed at freelancers and small agencies juggling more than one client project at a time and wanting deeper historical trend data.

Semrush Business is the top classic tier at $499.95 a month, or $416.66 a month annually, built for larger teams that need API access, Share of Voice tracking, and the highest limits across projects, keywords, and reporting. It is the plan agencies typically land on once client volume outgrows what Guru comfortably supports.

Semrush One is a newer bundle that pairs the classic SEO Toolkit with the AI Visibility Toolkit for tracking how your brand shows up in ChatGPT, Google AI Overviews, and other AI-powered search results. It's priced and tiered separately from the classic Pro, Guru, and Business plans, aimed at teams that specifically want AI visibility monitoring alongside standard SEO.

Semrush offers a 7-day free trial on its Pro and Guru plans with full feature access, though a credit card is required upfront and billing starts automatically once the trial ends unless you cancel. Only one free trial is allowed per account, so subsequent signups won't qualify for another trial period.

Semrush's official refund policy offers a one-time, 7-day money-back guarantee, but it's limited to initial annual subscription purchases and initial add-on purchases, not monthly recurring plans. If you cancel a monthly plan after the trial ends, you keep access through the current billing cycle but won't receive a refund for that period.

Creating a free Semrush account unlocks limited daily use of core tools, including keyword research, site audits, backlink checks, and rank tracking, capped at around 10 reports a day. No credit card is required, making it a genuine way to run occasional SEO checks without ever starting a paid subscription.

Semrush for Education is an application-based program for educators at accredited colleges and universities, giving approved institutions access to Semrush tools and course materials to teach digital marketing directly in their curriculum. There's no direct student discount on paid plans, but this is the legitimate path to free classroom access.

Semrush Academy offers free video courses and certification exams covering SEO, content marketing, PPC, and other digital marketing topics, open to anyone regardless of whether they hold a paid Semrush subscription. Completing a course earns a Semrush certificate that's commonly listed on resumes and LinkedIn profiles.

Beyond the core SEO Toolkit, Semrush sells specialized toolkits like Local, Social, Content, Advertising, Traffic & Market, and AI Visibility as standalone add-ons. That lets you add one specific capability to an existing plan instead of jumping to a more expensive tier just to unlock a single extra feature.